Promotional Products : Marketing Strategy
Wen it comes to marketing, there are countless ways to advertise. To be heard, to be known, to gather traffic and to earn are one of the targets of companies so their names and products will get into the consumer’s mind. One way to do this is by using promotional products so your product line will get a little familiar for your audience. For example I am selling a cellphone, a new line of cellphone, then i will use key chains that bears my cellphone’s brand on it then I will give it away to as many people as possible. Now the idea is that the potential customer’s curiosity will their awareness and at some point my product will be known and the product will be bought by the one’s who knew about it. This maybe the lamest example but you’ll get the idea just by looking into the concept.
Exclusive, Intensive, Selective Distribution
Exclusive Distribution
Whereby suppliers make agreements with one or a few retailers that designate the latter retailing as the only ones in specified geographic areas to carry certain brands or products.
This stimulates both parties to work together to maintain an image, assign shelf space, allot profits and costs, and advertise. It also usually requires that retailers limit their brand selection in the specified product lines; they might have to decline to handle other suppliers’ brands. From the manufacturers’ perspective, exclusive distribution may limit their long-run total sales.
Intensive Distribution
Whereby suppliers sell through as many retailers as possible.
This often maximizes suppliers’ sales and lets retailers offer many brands and product versions. Competition among retailers selling the same items is high; and retailers may use tactics not beneficial to individual suppliers, as they are more concerned about their own results. Retailers may assign little shelf space to specific brands, set very high prices on them, and not advertise them.
Selective Distribution
Suppliers sell through a moderate number of retailers. This combines aspects of exclusive and intensive distribution. Suppliers have higher sales than in exclusive distribution and retailers carry some competing brands. It encourages suppliers to provide some marketing support and retailers to give adequate shelf space.
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